Video streaming on mobile devices has tripled in the past three years. As our mobile technology improves, so does our online experience. If you had a mobile device five years ago and can recall the experience, then you understand just how far we have come in a short amount of time. Video streaming was clunky, and the devices couldn’t display the feed in a smooth, uninterrupted stream. Now with the right hardware, anyone can stream video from just about any corner of the world. With this ability to stream video everywhere, comes opportunities for businesses to utilize this technology to their strategic advantage. Consumers love video, and currently, 80% of those that own a capable mobile device is streaming video every day. This is powerful, and it only continues to trend upwards, making video the most powerful and engaging form of media online. So let’s talk about how businesses can leverage this to their advantage.
Video marketing is here to stay. It’s the present and the future of online marketing and conversion. This is something to invest time and money in if you are serious about online marketing. As you sift through your resources, you need to have at least the essential tools available to produce, edit and deploy your videos. Assuming you will be uploading these to a video sharing network like Youtube, or Vimeo, you won’t need to concern yourself with hosting. With those items out of the way, you need to ask yourself a few simple questions. If you lack the resources, equipment, creative, post-production, or sound design, you should consider hiring a video production company that can help direct and produce your content. Companies like https://captiv8.com.au are notorious for their out-of-the-box thinking, and professionalism on the set. They produce video content for companies as large as Colgate, down to local businesses trying to generate content for Facebook video. Most video production companies can do this work remotely, meaning, they don’t even need to be in the same country as your business. This has helped creative agencies extend their reach into other markets. Now, on to the tough questions you need to ask yourself before you produce, or hire someone to produce your video content.
What type of video will you create?
Do you know the style of video you want to create? Many companies have success producing explainer videos, while others produce with the intent of going viral. These are common for businesses, while a video blog (vlog) often works great for individuals or startups. In a vlog, you can produce product reviews, how-to videos, testimonials, Q&A’s, and product promotions.
Can you create quality content?
This is important, as you will need to produce quality content regularly to build and retain an audience. Poor content doesn’t engage, and it definitely won’t convert. Don’t waste your time producing material if you lack content.
Do you have an audience?
This is also an important question to ask yourself. Are there enough people in your target demographic that stream videos? The older generation isn’t as savvy as the youth today, so do your research and make sure you have an audience that will engage with your content.
What platforms will you distribute your content on?
If you were able to answer these questions, then you should give video marketing a try. Video has a higher rate of engagement compared to other online media. It’s accessible on desktop computers, as well as mobile devices. Video is consumed and digested easier than text, making its impact on consumers far greater than print. Video also provides a platform for you to tell your story, how you want it told without the risk of misinterpretation. There are case studies that suggest that consumers that watched 30 seconds or more of a branded video were 23 times more likely to engage with the business, either by signing up on their email list, sharing the content, are contacting them directly. Quality engagement results in quality conversions.
Mobile devices have become the go-to platform for engaging consumers. Google moved to a mobile-first optimization model by rewarding mobile-friendly websites with better ranking results. The gaming industry has evolved into a mobile gold-mine. Previously, there were three major players in the gaming market, Playstation, XBOX, and Nintendo. Now, anyone with a mobile device and purchase and download games. This is also becoming a platform for advertisers to connect with consumers. In-app video ads are typical in free games. Through mobile, advertisers can reach their audience just about any time of the day.
The numbers can’t be ignored, and mobile technology will be here for a long time. If you have considered video production and content creation for mobile engagement, now is the time to act. This space becomes more crowded by the minute, so jump in and leverage video streaming over mobile to your target audience.